“Be really clear
about your type and what you are selling. We hear lots about ‘type’ in
the industry, and being in casting sessions makes it so clear how
important it is for actors to understand who they are and what they are
selling. For instance, if you are a very quirky-looking, comedic type and
you walk in wearing business attire, a serious headshot and a soliloquy from Hamlet prepared...well, that doesn't
make sense to the Casting Director. As an actor starting out, just
present the easiest way for them to cast you.
If you are quirky, GO WITH IT! Make everything you do quirky, and
make that your brand. Wait till you’re rich and famous to bring out
the Shakespeare…unless of course you’re auditioning for Shakespeare.”Pages
Across the Board (ATB) Talent, founded in 2008 by entertainment professional and entrepreneur Guy Kochlani, is a full-service licensed Talent Agency. ATB represents its talent "across the board:" theatrically, commercially, in print, hosting, voiceovers and dance. The limited client roster and staff of 10 enables ATB to remain committed to the goal of developing high quality talent while providing the personalized atmosphere of a management company.
Across the Board’s talent has been seen on numerous TV shows, films, commercials and theatre productions. Their models and photographers have been a part of major fashion campaigns and have been seen across the pages of domestic and international magazines.
ATB is honored to announce its move up into the big leagues. Using talent from across the board, ATB is currently packaging a major feature film as well as television series. As the client list becomes larger and more high-profile projects are being tackled, founder and CEO Guy Kochlani avows: “No matter how much we expand, our original business model will always remain on point. We provide one-on-one care and service to each client, no matter what.”
ATB represents talent and models in Los Angeles, Las Vegas and New York, with offices in Los Angeles and New York-Times Square. There are plans to open offices in London, Paris, and Tel Aviv.
For more info, check us out at WWW.ATBTALENT.COM
Monday, June 18, 2012
THE OTHER SIDE OF THE TABLE, Vol. I: So, You Have an Audition…
“Be really clear
about your type and what you are selling. We hear lots about ‘type’ in
the industry, and being in casting sessions makes it so clear how
important it is for actors to understand who they are and what they are
selling. For instance, if you are a very quirky-looking, comedic type and
you walk in wearing business attire, a serious headshot and a soliloquy from Hamlet prepared...well, that doesn't
make sense to the Casting Director. As an actor starting out, just
present the easiest way for them to cast you.
If you are quirky, GO WITH IT! Make everything you do quirky, and
make that your brand. Wait till you’re rich and famous to bring out
the Shakespeare…unless of course you’re auditioning for Shakespeare.”

Great post. How does one really know what their true type really is? Specially if you feel like you bring a varied amount of different aspects and experiences from your life? And how do you work that information to your advantage in the relationship with your agency.
ReplyDeleteHey Sebastian, check my response below.
DeleteSebastian,
ReplyDelete"Type" is a tricky sort of concept, but at it's core it really boils down to this: what are you at your core? For example, Chris Rock is a comedy actor. He doesn't do drama, he doesn't do action, he does comedy. He gets what sort of actor he is. Other guys like Clooney (started in comedy), Pitt (started in dramedy) or even Cruise (started in action) tend to be far more versatile, but they're also great actors.
The trick is to find out what you're best at, and expand out from there.